KeypMe smartcard solution such as smartcard solution goes beyond the user authentication use case. It also enable file encryption and digital signature.
One of the benefit of KeypMe solution is that it reduces IT cost by reducing forgot password ticket requests, the pain of renewing password.
But KeypMe smartcard benefit over physical smartcard is that it reduces the logistic of ordering and ordering smartcard and its smartcard reader (CAPEX vs OPEX). And KeypMe smartcard natively supports crypto-agility (how much would it cost your company to renew its hardware tokens in case of compromission?).